Press release Published 10/4/2018

29 FARM ANIMALS BECOME FOTOGRAPHIC MODELS IN SEARCH OF A LOYAL OWNER FOR REAL COMMITMENT

This initiative falls into the commemoration of the Animal’s Day and takes place between the 4th and the 31st October

29 FARM ANIMALS BECOME FOTOGRAPHIC MODELS IN SEARCH OF A LOYAL OWNER FOR REAL COMMITMENT

Matosinhos, 4 de outubro de 2018 

The three Marys are sisters. Besides their genetic code, their share a fate: born in the streets, they soon realized that not all human beings are nice. They want to adopt a patient owner, who understands that trust has to be earned. Oscar loves to play ball, while what Rui has in size, he has in loving. These are five of the 28 dogs in the care of the Association of the Farm Animals and on an August morning they have become photographic models, offering their best side to photography. This “exhibition” will run at MAR Shopping Matosinhos between the 4th and 31st of October, with the description of each dog’s personality and the contact number for those who want to commit to being a good owner. This is how the shopping centre commemorates once again the Animal’s Day, celebrated on October 4th.

Of small, medium or large size, playful or loving, ideal for children or to become the owner’s best friend, theses 29 dogs search for a loyal owner and a home that treats them with respect. Mar Shopping Matosinhos has marked for many years the Animal’s Day and now joins the Association of the Farm Animals in the promotion of another adoption event, appealing to a conscious and responsible act from future adopters.

Abandoning domestic animal is not irresponsible. It is a crime. Yet, official collection centres receive around 30 thousand animals, per year. In Portugal, all these 69 municipal facilities, like the majority of the associations that fight animal abandonment, are overpopulated. The remaining ones are left behind. Many spend their whole life there.

The dogs in this campaign are true models. Most of all, models of LOVE (in Portuguese, AMAR) – the slogan of MAR Shopping Matosinhos’s Social Responsibility Actions – without asking for something in return, which most of us are incapable of doing. Their real size photos will be scattered all over the shopping centre between the 4th and 31st of October and will be published on MAR Shopping Matosinhos’s official Face Book page waiting for someone to fall in love.